iPhone 14 line could get a nasty price hike – Kuo

ByDonald L. Leech

Aug 10, 2022

Apple might have a bad shock for iPhone 14 and iPhone 14 Pro enthusiasts; a well-informed analyst predicts a significant price increase for the next flagship versions.

Ming-Chi Kuo thinks Apple could raise the price of its next-generation handsets by 15% over the iPhone 13 lineup. That would be a significant amount of money.

Considering the iPhone 13 Pro Max costs at least £1,049, that would rise to around £1,200 if Apple instituted a 15% price hike. It would also likely add around £100 to the price of the base iPhone 14 model over the £679 predecessor.

In some tweet (via 9to5Mac), Kuo explains how Foxconn could be the big winner from any iPhone price hike.

He wrote, “I estimated that the ASP of the iPhone 14 series would increase by about 15% (compared to the ASP of the iPhone 13 series) at $1,000-1,050 (USD) due to two iPhone 14 Pro price increases and higher shipping proportion.

“Hon Hai [Foxconn] is the main EMS for the iPhone 14 series (with an order proportion of 60-70%), so its revenue will clearly benefit from an increase in the ASP of the iPhone 14 series. No wonder Hon Hai raises full-year performance to “growth” from roughly flat.

The flip side is the prospect of awesome new technologies within the iPhone 14 lineup to accommodate this price increase. We know the phones will benefit from the new A16 chip, while Apple is also expected to introduce the punch-hole + pill camera design that could finally do without the widely unpopular notch five years after it debuted with the iPhone X. .

However, given the current cost of living crisis, any increase in price of a basic gadget like the iPhone is sure to make some users think twice about upgrading their device this year. Apple is expected to launch the iPhone 14 and iPhone 14 Pro at an event in about a month, so it won’t be long before we know the price of the iPhone 14 for sure. Be nice to us Apple and try not to pass all those extra costs on to us, huh?